How to Build a Video Production Studio?

Video content has taken the marketing world by storm, and businesses of all sizes are increasingly producing engaging video content. However, when it comes to creating high-quality, professional videos, having a studio environment works best. Besides pre-recorded content, live videos are also a popular trend today. While hiring a video production company is the best way to go, if you are thinking about building an in-house video production studio, this blog post will walk you through the process.

The Key Considerations for Building a Video Production Studio

1. Pick the Right Space

First things first, you need to pick an ideal space for your video production studio. Having a permanent studio setup will not only help save a lot of prep time but will also allow the team to focus on the creation process better. However, make sure the studio space is distraction-free for the production team. You can also set up a booking system for an uninterrupted workflow.

2. Size of the Room

Typically, room dimensions should not be smaller than 12x18 feet. Moreover, there should be at least 4 feet between the camera and the subject and another 4 feet between the subject and the background. It isn’t ideal to shoot very close to a wall as this can cast hard shadows. The aesthetic bokeh effect (blurred background with the perfect focus on the subject) always looks pleasing on the camera, but you need the right spacing to create it.

Read More: Everything You Need to Know About Audio-Visual Marketing

3. Soundproof the Studio

One of the toughest parts of building a video production studio is finding a quiet space. However, that also happens to be one of the most crucial parts as nobody wants to have background noises ruining their content. But if the studio space is too large and hardly furnished, the sound will bounce off walls, and therefore, create echoes. While a space enclosed within four walls is a good start, adding acoustic foam panels or even hanging up blankets to “dampen” echoes and outside noises will yield the best results.

Essential Video Production Equipment

Your in-house video production studio will require state-of-the-art, reliable, and high-end equipment. Let’s take a look at some essential ones:

1. Video - Cameras, camera lenses (prime lens/zoom lens), camera stabilizers, tripods, gear equipment

2. Audio - Microphones, audio mixer, etc.

3. Lights - Lighting setups, mounting, LEDs, etc.

4. Backdrops  

5. Recording, streaming, live broadcasting 

6. Additional equipment.

Read More: Tips and Tricks to Successful Video Marketing

Wrapping It Up

Building a video production studio is feasible for companies, but it can also be a major time drain. Getting the spacing right, sourcing the required equipment, and putting everything together requires a great deal of time, money, and experience as well. If you want to create high-quality, engaging video content, taking professional help is the best option. Shreehans Arts and Creations is one of the best audio/video production companies in Delhi. Contact us today for studio booking, equipment rentals, or professional video production services!